Chrissie's Home Seller's Guide
How I Help Clients Price, Prepare, Promote & Sell Their Homes
Selling a home can be a complex process, and partnering with a skilled Realtor can make it much smoother, and maybe, just maybe, a little fun!
With 8 years of real estate experience and a background as a CPA, and a great brand that emphasizes quality service, I bring a unique, data-driven approach to help you sell your home at the BEST possible price. My attention to detail ensures that nothing is overlooked, from pricing strategies to preparing your home for the market.
I pride myself on being empathetic and understanding my clients’ individual needs throughout the process. Each home and each client is unique!
Having lived in the area for 20 years, I know the local attractions and amenities that appeal most to new buyers, giving your home a competitive edge. Let me make your sale smooth and successful!
Pricing Your Home Right
One of the most crucial aspects of selling your home is setting the right price. Here’s my approach:
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Market Analysis (CMA): I will create a Comparative Market Analysis (CMA) to evaluate recent sales of similar properties in your area and share this with you, so you can understand what is happening. This data helps us collaborate on an appealing askingprice, to drive buyer demand. I do this BEFORE I visit your home in person for the first time, and then I update it after walking through your property, to make adjustments based on how you’ve uniquely updated and improved your home over time.
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Understanding Local Trends: Real Estate is a VERY local business. I keep current on local trends, buyer demand and the unique selling points of your neighborhood. This knowledge ensures that the price is not only competitive but maximizes your home’s value.
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Balancing Market Conditions: Whether it’s a buyer's or seller's market, together, we consider broader economic factors, helping you position your home to attract serious offers quickly.
Preparing Your Home for Sale
Preparing your home to make a lasting impression on potential buyers is crucial. I will tell you what you NEED to hear even though you may not WANT to hear it, because I want your house to perform well when it goes on the market. HOW I tell you what you need to hear is in a very diplomatic way. I’ve moved a few times in my life and know that the way you live day to day in your home is not necessarily the way you want to show it off to strangers. With that in mind I will make the following suggestions:
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Staging Recommendations: My team will offer SPECIFIC (room by room) recommendations for you to declutter, depersonalize, and stage your home to appeal to a broad range of buyers. I will make recommendations on improving landscaping, painting, or tidying up your entrance to increase curb appeal. Some of my sellers may decide to GO THE EXTRA MILE and have professional staging services to enhance their home's appeal.
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​Repairs and Updates: My team will help you prioritize any minor repairs or cosmetic updates that could significantly impact your home's marketability, to ensure a strong first impression.
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Professional Photography, Video & Floor Plans: High-quality photos are crucial in today’s digital real estate market. My professional photography team will capture the best features of your home and community, which will help buyers see why your home is such a great place to live!
Promoting Your Home
To reach the right buyers, effective marketing is essential.
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MLS Listing: Your home will be listed on the Multiple Listing Service (MLS), where thousands of realtors and prospective buyers search for homes.
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Online Marketing: In addition to MLS, I will ensure your property is featured on top real estate websites, including Zillow, Realtor.com, and social media platforms, often with boosted posts or targeted ads.
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Open Houses and Showings: I will organize open houses and private showings to bring interested buyers into your home, creating more opportunities for offers.
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Networking: I have a vast network of other agents and buyers that I can tap into to promote your property to those who are actively searching for homes like yours.
Negotiating the Best Offer
Once offers start coming in, I am committed to negotiating the best deal for you:
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Offer Review: I will help you assess all aspects of an offer, including price, contingencies, financing terms, and closing timelines.
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Multiple Offers Management: If you receive multiple offers, I will guide you through evaluating them, ensuring that you choose the one that best aligns with your priorities.
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Counteroffers: Negotiation is often part of the selling process. I will help craft strategic counteroffers to get you the highest price and best terms possible.
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Inspection and Appraisal Contingencies: If the buyer requests concessions after the home inspection or appraisal, I will negotiate to protect your interests, ensuring you're not paying for unnecessary repairs or price reductions.
Ensuring a Smooth Closing
Once your offer is accepted, I make it a priority that your sale closes in a timely manner, with as
few hiccups as possible.
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Coordinating with All Parties: I will work closely with the buyer's agent, title company, mortgage lender, and any other involved parties to keep the transaction moving forward.
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Tracking Deadlines: There are numerous deadlines during a real estate transaction—inspections, appraisals, financing approvals, and more. I track these and ensure all necessary steps are completed on time.
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Managing Paperwork: Selling a home involves a lot of paperwork. I handle all the necessary documents, ensuring they are completed accurately and submitted promptly to avoid delays.
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Handling Last-Minute Issues: If any last-minute issues arise, whether related to financing, inspections, or repairs, I will step in to resolve them and ensure that closing happens as planned.
Conclusion: A Stress-Free, Time Closing
With the right Realtor by your side, you can be confident that the sale of your home will proceed with minimal stress.
From setting the right price, preparing your home for the market, promoting it to the right buyers, negotiating the best terms, and coordinating every detail of the closing process, I work to ensure your sale is smooth and successful, allowing you to focus on the next chapter of your life.
