In my Seller's Guide, one of the many things I talk about is marketing. And when marketing Loudoun County Luxury Real Estate, it's important to get great video out onto all the social media platforms.
Sometimes, instead of a longer Lifestyle Video, an ADRENALINE VIDEO can playfully capture the features of a home and surrounding community, which can be ideal for advertising on Instagram, TikTok, or other social media platforms.
My client who wanted to sell this golf course property in Raspberry Falls had a terrific sense of humor and was super welcoming to my marketing ideas.
In addition to professional photography and professional floor plans, we decided to get an ADRENALINE VIDEO created, which is ideal for viewing on your mobile phones and includes speed ramps, transitions, and text elements.
My professional photographer used a drone camera for the opening scene and then used an iphone for many of the interior scenes, so he could play around with the speed (it is a lot faster than "real time"). We covered the interior of the home as well as part of the golf course, to show how someone could truly enjoy living in the property and in the community.
The hardest part about this shoot was my wardrobe - I changed outfits several times and also brought props (a coffee mug, a wine glass, a fresh salad, golf clubs) to "tell the story" about how someone could truly go through a variety of experiences (all by themselves) in one day!
I did break a wine glass in the making of the video also!
Oh - and YES, I was wearing a bathing suit for the shower scene (although, you can't really tell because of how my photographer edited the final video... it's not a naked Realtor in the video!!!). This was definitely a bit of a risky choice from a marketing standpoint, but I had been thinking about Tom Cruise in "Risky Business" the entire time I was engaged to sell the house and contemplated lip synching Bob Segar's "Old Time Rock and Roll" in socks and a button down shirt at open houses... Fortunately, the house went under contract before I had to memorize Cruise's dance moves.
I have another great example where I actually built an entire website for my Red Cedar listing that sold for almost $3M!!!!
I have more examples of my promotional videos on my YouTube page below!
And if you're on Facebook, you'll find all this and much more on my Facebook page!
And, as always, if you are thinking of making a move, give me a call! I'd love to put all my knowledge, resources & energy to work for you!
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