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Chrissie's Home Seller's Guide

Comprehensive Home Selling Guide: Expert Strategies for Success

Chrissie’s Home Seller’s Guide

How I Help Clients Price, Prepare, Promote & Sell Their Homes

Chrissie Goodrum Portrait

Selling a home can be a complex process — but with the right Realtor by your side, it can also be smooth, strategic, and maybe (just maybe) a little fun!

With 9 years of experience in real estate, a background as a CPA, and a trusted brand built on quality service, I bring a data-driven, detail-oriented, and highly personalized approach to help you sell your home for top dollar.

Having lived in the area for over 20 years, I know what local buyers are looking for — and I’ll help you present your home in a way that stands out in today’s competitive market.

Pricing Your Home Right

One of the most important decisions you’ll make is how to price your home. Here’s how I guide you through it:

  • Comparative Market Analysis (CMA):
    Before we meet in person, I create a CMA that analyzes recent sales in your area. I update it after walking through your home, factoring in your specific updates and improvements.

  • Understanding Local Trends:
    Real estate is hyper-local. I stay current on neighborhood trends, buyer behavior, and what features are in demand — so your home is priced to attract interest while maximizing value.

  • Market Conditions:
    Whether it’s a buyer’s or seller’s market, I’ll help you strategically position your home to generate serious offers quickly.

Preparing Your Home for Sale

I’ll tell you what you need to hear — even if it’s not what you want to hear — but always in a thoughtful and diplomatic way.

I know that how you live in your home isn’t always how you want to show it to buyers. That’s where I come in:

  • Room-by-Room Staging Guidance:
    I offer specific recommendations to declutter, depersonalize, and enhance each space. If you want to go the extra mile, I can connect you with professional stagers.

  • Curb Appeal & Cosmetic Updates:
    From landscaping to entryway updates, I’ll suggest small changes that make a big impact.

  • Repairs & Maintenance:
    We’ll prioritize cost-effective improvements that boost marketability.

  • Professional Photography, Video & Floor Plans:
    My media team captures your home in the best light — literally. Stunning visuals are essential in today’s digital-first market.

Promoting Your Home

Getting your home in front of the right buyers is key. Here's how I do it:

  • MLS Listing:
    Your home will be listed in the MLS, reaching thousands of agents and buyers instantly.

  • Online & Social Media Marketing:
    Your listing will appear on top platforms like Zillow, Realtor.com, and Redfin, often with boosted posts and targeted ads on social media.

  • Open Houses & Private Showings:
    I coordinate strategic showings to maximize visibility and create urgency.

  • Agent & Buyer Network:
    I tap into my extensive network to promote your home to pre-qualified, active buyers.

Negotiating the Best Offer

When offers come in, I shift into full negotiation mode — always advocating for your best interests.

  • Offer Review:
    We’ll break down each offer: price, contingencies, financing, timelines, and more.

  • Multiple Offer Strategy:
    In competitive markets, I’ll guide you through comparing multiple offers, helping you choose the right one.

  • Counteroffers:
    I’ll help you respond strategically — to secure both the best price and terms.

  • Navigating Contingencies:
    If buyers ask for repairs or concessions post-inspection or appraisal, I’ll negotiate on your behalf to protect your bottom line.

Ensuring a Smooth Closing

Once your home is under contract, I work to ensure everything goes off without a hitch:

  • Coordinating with All Parties:
    I keep everyone — the buyer’s agent, title company, lender, inspectors — on track and informed.

  • Deadline Management:
    From inspections to loan approvals, I track every deadline to keep things moving smoothly.

  • Paperwork Handling:
    I manage all documents with care, so you don’t have to worry about legal or clerical hiccups.

  • Problem-Solving:
    If last-minute surprises come up, I handle them calmly and efficiently — so we stay on schedule.

The Bottom Line: A Smooth & Profitable Sale

With the right Realtor, the sale of your home can be stress-free, efficient, and profitable.

From:

  • Accurate pricing

  • Strategic home prep

  • High-impact marketing

  • Expert negotiation

  • Flawless closing coordination

I’m here every step of the way to help you move forward with confidence.

Elevating Every Experience

Delivering seamless real estate solutions with care and precision, backed by deep market knowledge, trusted guidance, and a commitment to making every move a rewarding one.

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