When I meet with my sellers, I do an extensive interview, during which I try to understand their goals. Most sellers have two basic goals when selling their house:
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Maximize your cash out of the transaction.
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Sell your home quickly.
And usually in that order!
As one of Loudoun’s top producing Realtors, I have a proven track record of doing both for my clients. So, how do I do it? Let’s walk through the process!
Pricing Your Home
A lot of factors go into pricing a home. The first thing any Realtor will do is pull tax records and comps from the surrounding neighborhood. This is a starting point! But every home is unique and has different strengths and weaknesses—and I know how to accentuate those strengths and lessen the weaknesses!
In the exact same neighborhood, with the exact same model house, you might have one home that has never seen any updates and backs to an ugly road, while the other home has a finished basement, gorgeous updated kitchen and bathrooms, new deck boards, backs to a golf course, and looks like a model home.
While the comps or recent sales for these two homes might be the same, one has obviously had a lot of improvements and is in a different situation! I have an actual calculator I use to plug in different factors that can help us price your home correctly.
Same Model Home in Same Neighborhood – Would you price these the same?
Which will sell faster? Comps aren't everything!
We’ll put together a list of updates you’ve done to your home. Did you just spend $20K on a brand new roof or HVAC system? Did you do a kitchen renovation? Did you install a beautiful stone patio or walkway?
Not only does this help validate a higher price for your home, it will attract more buyers—increasing competition.
In today’s market, competition is already very high, but it’s important not to overprice the home either, because you want that competitive buying frenzy to happen.
When buyers commit to a home, sometimes they’ll end up paying more, or giving more concessions during negotiations, just to win.
The chart below shows all the sales in the Mid-Atlantic region and compares how many days the home was on the market vs. closing price as a percentage of list price.
You can see that the average closing price is ALWAYS higher than list price for homes that sold in 10 days or less. But, as soon as a home is on the market 21 days or more, the average closing price is ALWAYS less than asking price.
Pricing too high is counterproductive—it leads to your home sitting on the market too long, and buyers asking, “What’s wrong with this home?”
If we price your home at the higher end of the range, it's critical to highlight WHY the home is worth it—with your list of improvements, and my high-end marketing, video, and photography.
Preparing Your Home for Sale
It’s important to get a third party to evaluate your home. After years of living in a home, most people can no longer “see” the gradual wear or accumulation of “stuff.”
Even in a multimillion-dollar home, you’d be surprised how little (or how much) it takes to go from $2.2M to $2.3M.
That’s why I pay for a professional stager to come in and rank a list of potential improvements.
When thinking about the outside of your home, remember: first impressions matter.
You’d be surprised how much a fresh bed of mulch and flowering annuals can elevate your curb appeal.
Two houses on the same street—one sold for $120K more than the other. Landscaping played a big role!
Inside Your Home
Even small things matter—decluttering, fresh paint, clean carpets.
You don’t need a $50,000 kitchen reno, but your kitchen should be spotless and your home should feel fresh—think “new car smell,” but for your house!
“Nothing like the smell of baked cookies is quite as nice... but there’s nothing worse than the smell of smoke!”
Simple updates like replacing dated light fixtures or mismatched appliances make a huge difference.
Fix what’s broken. Inspectors will find it. A torn screen or a sticking sliding door will show up on a report.
Anything that’s always bothered YOU, is going to bother them.
I can help you decide whether to fix items or offer a credit—whatever fits your timeline and strategy.
Marketing & Showing Your Home
As a Sotheby’s agent, I’m committed to showcasing your home like a jewel. I use:
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Professional photographers & videographers
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Drone footage
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Social media sneak peeks
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Adrenaline videos
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Print & digital campaigns
I market not just your home—but also the neighborhood, schools, parks, and amenities.
We target both buyers and Realtors, including Broker’s Opens and catered events to get the buzz going!
Almost 90% of buyers use a Realtor, so we make sure they’re excited about your home.
I also use Showing Time to make it easy for buyers and their agents to schedule showings with minimal intrusion to your life.
Negotiating Your Closing
Buyers will likely request a home inspection. They’re going to check:
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Mold/moisture (FLIR infrared imaging)
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Termite activity
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Electrical & plumbing systems
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HVAC & smoke detectors
Sometimes inspectors overreach, and I’m here to push back with facts, my team, and even second opinions when needed.
You don’t have to say yes to every demand.
I’ve even had my husband fix a last-minute torn screen for a client when time was tight. That’s how far we go for you!
Wrapping It Up
Whatever the case, I’m an expert negotiator with years of experience and a full legal and contractor team behind me to make sure you close successfully.
Even when surprises happen at the closing table, I’m there to keep things on track.
When you're ready to sell your home, you deserve to work with the best.
That’s me.
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Top Producer in Loudoun County
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Repeat clients
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Passionate about winning for YOU
